A blog is a wonderful tool for any small business owner. Yet it is only powerful and purposeful if it is updated on a regular basis and carefully positioned in relation to the business owner’s growth philosophy. A blog may be seen as a way of communicating with clients and prospects, something that a typically static website is not easily able to do. A website, after all, represents something like a snapshot in time whereas the blog, if properly maintained, is able to keep up with the times and helps to prove that the business is “on top of” all new developments. So how can the business owner use a blog successfully?
A marvellous way to use a blog is to ensure that whenever a news story breaks that’s pertinent to the particular niche the business owner has a position to take on that story, with potentially positive benefit to clients or prospects. This requires the business to keep a finger on the pulse and can be a time-consuming prospect. The virtual assistant, on the other hand, is ideally placed to look for potentially powerful breaking news stories in a variety of different source locations.
2. Blog Content
When information has been sourced it has to be converted into consumable data. This will require the virtual assistant to create a blog post, focusing on how the particular topic can affect the company’s clients and prospects. This blog post should be ideally 350 to 400 words and laser targeted.
3. Formatting and Tagging
A blog post should never be too cumbersome, tedious or difficult to read. It should be formatted in just such a way that it is easy to consume, quick to interpret and also of benefit in terms of search engine optimisation. The virtual assistant is the expert at formatting blog posts correctly and tagging the post with the correct keywords in favour of SEO.
4. Blog Imagery
Any webpage that has no graphics whatsoever is likely to turn off a visitor. It has been proven time and again that purposeful imagery can focus the attention of a potential reader and is more likely to get them to read the associated content. The virtual assistant can locate appropriate imagery for each and every blog post and can ensure that it is inserted correctly as part of the configuration of the page.
5. Blog Commenting
Part of the power associated with blogs is the fact that dynamic, two-way, commenting can help to attract further interaction and is likely to attract more visitors. The virtual assistant will arrange to be kept in touch so that whenever somebody comments on a blog post a reply can be generated. The virtual assistant is aware that the entire purpose of maintaining a proactive blog is to ensure that dynamic commenting activity is encouraged. Likewise, the VA can help to ensure that spam commenting is not accepted or erased as and when it appears. Keeping up with commenting can by itself be quite a challenging task.