Marketing has always been a somewhat time-consuming process. Any small business owner knows that if they don’t engage in any form of marketing, they will likely tread water or may be overcome by their competitors. It’s all very well claiming that you have a sufficient amount of business purely through “word-of-mouth,” but these days you still have to invest in a certain amount of marketing, at the very least from a customer relationship point of view.
There’s been a meteoric rise in the number of people going online to interact with others through social media channels. In fact, it’s now a way of life for hundreds of millions of people around the world. Whenever people are focused on interacting with a wide variety of social media sites this is also an opportunity for the smart business marketer to engage. So even though you may feel as if you’re lucky enough not to need to “push” for new business, you should still be interacting with your present customers online at the very least.
To begin with you need to determine your best course of action. You do not necessarily have to dive right in and sign up for each and every social media network or site under the sun. Some may simply not be appropriate for your demographic or customer base, although it seems to be a really good idea to have a Facebook presence no matter what kind of business you’re in these days.
As Facebook is by far the dominant social media site it’s not surprising that such a high percentage of the population is involved. This is a truly great platform, especially if you use it wisely once you’ve created your own business “fan” page, thereby providing a platform to interact, inform, educate and entertain your clients and prospects.
Professionally, LinkedIn is the dominant business-to-business network and this is a site you should consider to help generate leads, good business contacts and to find new members of staff.
When you create a YouTube channel you have a fabulous repository for all of those videos you should be creating, to help educate people in your niche and to effectively showcase the products and services that you have available.
Of course the ideal mouthpiece for any business these days is the blog. It’s relatively straightforward to set up one of these, especially if you use the dominant WordPress platform. However, you need to be sure that you are populating it on a regular basis and publishing a mixture of self-generated content, as well as other content gathered from around the Net, modified to promote your particular point of view.
As a small business owner, however, you have to ask yourself a very pointed question. How much of my time is this going to take? The answer is quite a lot. In addition to the amount of time you’ll be investing in setting up and configuring a presence on all of these sites, you may find that you are allocating valuable time on a daily basis to do one job or another to help maintain your presence. This is why you should put the entire series of projects in the hands of your virtual assistant, who is experienced in the vagaries associated with each platform and who will allocate a specific schedule, based on your exact requirements, to interact with each one.