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Most small business owners are aware of the concept associated with outsourcing. However, they might think that it is only applicable for things such as article writing or maybe some website work. These people tend to feel that they simply must keep on top of a lot of their routine, everyday work. If they don’t,…

Social media, as a business tool, is a relatively new phenomenon. As little as five years ago when Facebook first started to enter our lives few businesspeople really looked at it as an opportunity to spread the word about their products or services. However, when social media is used thoughtfully and carefully by the entrepreneur…

It’s late afternoon on a sizzlingly hot July day and, here in Crete, the cicadas are filling the air with their calls and flowers are falling from the bougainvillea vine and wafting into the house on a gentle breeze.  The air is filled with the intoxicating scent of gardenia and jasmine.  Just a couple of…

Social media marketing should never be just “something that you should do.” As a small business owner if you do follow trends in Internet marketing circles then you may very well have come across well-meaning advisors and experts, who tell you that you really do need to be involved in social media marketing or you’re…

If you’ve ever tried to generate traffic to one of your websites online you know that it can be quite a difficult proposition sometimes. You may be well aware how important it is to have a blog in order to draw attention to your involvement in your niche, your expertise and your ability to “provide”…

When social media first came to our attention, it seemed to be something people did to publicise events in their private lives, to talk endlessly about a hobby or to carry on a pretty uninteresting conversation online for the whole world to read… a lot of people just didn’t get it and there is still…

Even today, when somebody mentions the phrase “cloud computing,” a glassy stare comes over the eyes of many a theoretically switched on digital entrepreneur. Yet we have all been part of the growing cloud computing revolution for several years. Anyone who has had an e-mail account hosted by Google or AOL, for example, has been…

Do you want to be a digital nomad? Do you even know what it is – as many people haven’t heard of this 21st-century phrase? A digital nomad is someone who is able to use the power of the Internet and our ability to be ever-connected, to their business advantage. We rely more and more…

Our collective pool of memories of the year 1971 conjures up many familiar images: bell-bottomed trousers, platform shoes and huge collars; Rod Stewart singing Maggie Mae on the radio and The Partridge Family on TV; in Britain, we saw the introduction of decimal currency and the average house price was under £6000; Edward Heath was…

Somehow or other the very word “blogger” has taken on a poor connotation. We are aware of what blogging is, but yet few entrepreneurs and businessmen pay any attention to it. It’s as if the blogger is seen as somebody who, largely, wastes their time by distributing thoughts, opinions and other matters of questionable value…