Social media, as a business tool, is a relatively new phenomenon. As little as five years ago when Facebook first started to enter our lives few businesspeople really looked at it as an opportunity to spread the word about their products or services. However, when social media is used thoughtfully and carefully by the entrepreneur it can make a considerable difference to the way that people perceive the organisation. Yet still, most small business owners do not understand how to approach the subject. They don’t know how to use the potential, or to figure out whether they should choose one particular outlet over another. When this type of confusion is evident, the result is predictable. Nothing is done and an opportunity goes to waste.
This is the perfect solution for a virtual assistant. Outsourcing your social media online is one of the most astute things you can do and a core component of any relationship that you have with your VA.
1. Social Bookmarking.
Let’s start off by looking at social bookmarking. Essentially we are using the power of crowd sourcing here. When more people talk about a particular subject more focus is given to that subject. In other words, the topic is given credibility. On the web, a great way of spreading the word is by “bookmarking.” This is when other people essentially vote for the topic in question within a variety of extensive networks, such as Digg. The virtual assistant will write a compact description of a particular product, solution, service or whatever storyline you would like to publicise. This compact story will then be distributed through various networks by a variety of people and this will serve to provide links and awareness.
Facebook is at the centre of anything to do with social media. It has swiftly become an essential part of many people’s lives. It’s a place that a lot of people visit not only every day but several times each day. A business can – and should – have a dedicated Facebook page. Your virtual assistant can create one using some very sophisticated tools and technology these days. It can be branded so that it appears very similar to your actual website. Here, however, you will be able to interact with friends, new prospects and can gain exponential exposure by proactively working to establish your organisation as the expert in your field.
If Facebook is the king of social media, Twitter is the crown prince. This is essentially a micro-blogging platform. Here again the VA brands a business page carefully so that it has the appearance of your website and other marketing collateral. Your virtual assistant will work to engage with people who are by definition also interested in the area within which you operate. By constantly keeping in touch with pertinent news, information, updates and advice, an organisation that uses Twitter can be at the forefront of the social media scene.
These three solutions represent just the beginning of the story when it comes to social media and business opportunities.