Why is it that in a world which is absolutely jam-packed with news, information and data that we often struggle to come up with content to place on our blogs these days? It can’t simply be the old excuse that we have writer’s block, but it may be a symptom of a problem that is inherent in the blogosphere. Many people believe that the content that they use in their blogs has to be original and exclusive and that woe betide them should they make reference to anybody else’s products, information, opinions or even blog posts!
Let’s think about latest developments in the online world for a minute or two. A lot of publicity has been given to Google’s latest algorithmic changes, where websites that had previously been seen as dominant in their respective niches suddenly fell into obscurity. Experts in the world of search engine optimisation reckon that Google is now putting even more focus on pages that are “with it.” In other words, content has to be not only relevant, but up-to-date, current and in touch with trends and cultures.
Think about the niche that you’re in. If you’ve done any research whatsoever you should have a good idea of who your competitors are and how good they are at publicising themselves online. You should have a plan. This plan should be to ensure that you are seen as the expert in this niche, even though you understand that this is not likely to happen overnight. Now, how are you going to become an expert in that niche? Quite simply, you need to make sure that you keep on top of all developments, no matter how they effect your solutions, products, services or the people who you are trying to attract as customers.
In order to keep on top of all these developments and to have a good source for content creation in the future, you may want to subscribe to as many RSS feeds related to those who are movers and shakers in your niche as possible. Keep on top of the news, as soon as it breaks. Be ready to take action to formulate and promote your own position in relation to any news or pertinent information.
You may find that it’s a good idea to focus on blog posts that are not necessarily representative of original thought processes. Short blog posts could reference a breaking news story with your own considered opinion or advice.
Work with your virtual assistant to develop streams of information and breaking news related to all your various keywords. Your virtual assistant will be able to come up with a master plan to create your position and to publicise it as part of your overall plan to become recognised as the ultimate expert in your niche.
Never leave any of this to chance and make sure that you consistently follow your plan which you and your virtual assistant have set up. Remember, this is not something that can happen overnight, but is something that can develop increasing momentum to eventually give you a massive amount of credibility.